Even in the best of times, survival rates for small businesses don't inspire loads of confidence. Fifty percent of them close after four years.
But Natalie DuBose of Ferguson, Mo., did not open her shop in the best of times. She opened Natalie's Cakes and More in downtown Ferguson in June. In August, police officer Darren Wilson, who is white, shot and killed an unarmed black teenager, Michael Brown.
The city erupted.
DuBose's customer base evaporated. She went two weeks without a single person walking into her shop, she told local media. Then things turned around. After interviews with local radio and television stations, her community turned out to support her business.
"By the time I got back from [local radio station] KMOX, I had people outside the door," she told the St. Louis Post-Dispatch. What's more, they kept coming. The single mother of two, who raised the funds to open her shop by selling her cakes at a flea market, could breathe a little easier.
Then, this week, DuBose was faced with another crisis. After news broke that a grand jury would not charge Wilson, rioters broke the glass of her storefront Monday night. They damaged baking equipment.


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